SPP Trends: Green with Envy

Check out the latest styles and trends and use green to your advantage for your marketing strategy.

Springtime is a great excuse to make competitors green with envy with promotional products. Learn more about how you can use green in your brand marketing for your advantage.

Psychology Behind the Color Green

Green is often associated with the environment, nature and sustainability. Opting for environmentally friendly and green products can strengthen brand loyalty and attract new audiences. According to the Advertising Specialty Institute (ASI), 46% of consumers have a more favorable opinion of an advertiser if the promotional product they received was eco-friendly.

Green can also be used to promote health, tranquility and relaxation. Choosing green promotional products can remind recipients to prioritize self-care and is ideal for fitness centers, mental health campaigns, and more.