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2023 Marketing Trends: Promotional Products

12/31/2022 styles_trends

As 2022 comes to an end, people will look back at how the year panned out for them. And they’ll also look ahead to what’s to come in 2023.

The marketing trends change each year and living in a post-COVID world makes seeing what is happening for 2023 especially interesting. With that being said, let’s take a look at some of what to expect for promotional products in the coming year.

Promo Product Marketing Trends for 2023

2023 Fashion Trends

2023 Fashion Trends

Every year, the fashion industry takes a look at all of the upcoming styles that will be flying off the shelves. It’s a bit different for promo items since you can add your brand logo to anything and have it look good for your target audience.

This year, we expect for more T-shirts to be ordered since they’re always a crowd pleaser at events. And more events will be held in person, so a need for shirts for men and women has increased even more than before.

2023 Office Essentials

Marketing Trends 2023

Journals & Notebooks

In terms of promo product marketing trends for 2023, more office supplies are being ordered from our site since more people are returning to work on a hybrid or full-time schedule. Journals and notebooks alike have been some of our site’s top-selling items because there are a variety to choose from in terms of style, color and size.

2023 Marketing Trends


Promotional pens will also be a hot seller in 2023. That’s because they combine the need for more office-related products as more people go on hybrid or full-time working schedules with them being popular & affordable swag that commonly get handed out as giveaways at events.

Golf Trends 2023

Golf Trends for 2023

We can’t talk about 2023 marketing trends without mentioning golf. And it’s not a shock since a National Golf Foundation study indicates that golf’s overall reach is an estimated 106 million people, which is a third of Americans ages 6 and up.

Golf will continue to be one of our biggest selling categories, with items like custom golf shirts, hats and balls being bought in higher quantities than ever. Check out some of the name-brand products we offer from companies like Nike, Titleist and Callaway that can have your brand logo right on them.

Eyewear Trends 2023

Eyewear Trends for 2023

It’s no surprise that sunglasses are a bit part of the eyewear trends for 2023 since more people are going outside for events since the pandemic is no longer on the top of everyone’s minds. And with the sheer variety of sunglasses on our site, you’ll be able to pick from a number of different styles to add your logo to.

Bag Trends 2023

Bag Trends for 2023

With these and other custom products trending up for 2023, bags will be needed to carry everything! Who knows what sort of items will be at the next convention, conference or event that you’re a part of and who the other attendees can potential crossover with your target audience?

Even if not, then why not have people think of your brand every time they visit someone else’s booth? There are so many options to choose from on our site, we’ll be sure you’ll find one that fits your brand as some memorable swag!

We know one thing is for sure for 2023: it’ll be here before you know it! Happy New Year from all of us here at Staples Promotional Products!