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5 Events to Engage Audiences with Promotional Products

11/29/2022 industry_insights

The goal of giveaways should always be to grab and maintain your target audience’s attention. That’s why it’s important to form a strategy beforehand and select promotional products that are functional, unique and attention-grabbing.

Learn more about how your brand can best engage with audiences at events with the use of promotional products.

Small Business Giveaways

How to Attract Customers with Giveaways

Let’s face it: without an incentive, many potential and loyal audiences won’t listen to or engage with a brand or its message. Giveaways can be a fantastic way to sweeten the deal and encourage your target audience to stop and at least listen to what your brand has to say.

Investing in giveaways can help recipients remember what your brand has to say and leave them with a positive brand impression. According to the Advertising Specialty Institute, consumers are 2.5x more likely to have a positive opinion of promotional products than internet advertising.

Sometimes, it’s the smallest items or gestures that make the biggest impact. Giveaway items are not only great for stirring up excitement, but they are also great for avoiding inconveniences. Some of the most effective promotional items might seem insignificant, but even the smallest gestures, upgrades or special details can speak volumes about your brand.

Top 5 Events to Promote with Giveaways

Sunglasses Giveaways

1. Outdoor Events

It’s important to keep the natural elements in mind when planning outdoor events. Whether hosting a corporate camping trip or pool party, think ahead and provide solutions that will help guests avoid overheating, sunburning, or getting bitten by bugs. For example, providing customized sunglasses at an outdoor event allows recipients to protect their eyes at the moment and every time need them in the future.

2. Webinars

Particularly with hybrid and virtual tradeshows, it can be easy for participants to feel disconnected. Sending participants materials to prepare them for online, hybrid and in-person settings is a great way to raise excitement, encourage participation and connect with audiences wherever they are. Ensure everyone has the proper headphones, chargers and other branded tech to guarantee the best engagement possible.

Make sure to check out our Kitting and Fulfillment guide for creative solutions to send custom merchandise straight to their home.

3. Tradeshows

Giveaway items are one of the best parts of a tradeshow. Attendees look forward to seeing all the “goodies,” at the show almost as much as they look forward to experiencing and learning more about what the brands have to offer. That’s why, in a sea of competition, it’s important to think ahead about unique giveaways and booth basics.

In addition to giveaways, creating an experience at your station not only attracts a wider audience but also gives participants something to remember your brand by in both virtual and in-person settings. Incentivizing audiences with online or in-person games, photo opportunities, drawings, branded prizes and other experiences are great for attracting audiences long enough to create lasting impressions.

Tech Giveaways

4. Conferences

Conferences are often filled with loads of information and can feel draining for an audience if done improperly. The tricky part for brands is often finding creative ways to entertain while educating and engaging with attendees. Luckily, giveaways can help with that.

If you know ahead of time that your brand has a long presentation, make sure to break it up with breaks. Giveaway items are a great way to incentivize participation and can help move presentations along without wasting time. For example, take a “quiz break” and give your audience branded giveaway prizes for correct answers.

5. Launch Parties

When you host a launch party, don’t forget that it is a celebration! Whether announcing a new product or new direction, your organization has worked hard, and this party should celebrate your brand’s accomplishments and future. Providing custom gifts or branded experiences throughout the party elevates the experience from “just an announcement” to “party of the year!”

Like any other party, everyone loves a good swag bag or party favor. Passing out branded gifts and giveaway items before your presentation can build excitement and increase engagement. Waiting to give gifts until after your presentation allows you to provide samples and acts as a thank-you gift or souvenir.

Have one of these events coming up? Make sure to check out the latest styles and trends for branded custom giveaway items now!