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7 Summer Promo Ideas for Small Businesses

07/20/2022 seasonal

Discover 7 ideas to promote your small business using custom merchandise this summer.

It’s time to step out into the sun! Restrictions are lifting and Americans are feeling ready and excited to make the most out of summer this year. No matter where your small business is located, this summer offers the perfect opportunity for your brand to join in on the fun with branded merchandise.

Check out 7 of our favorite ways to promote your small business this summer using the latest custom merchandise.

Optimizing Summer Brand Exposure Opportunities

Bella+Canvas® Unisex Heathered Short Sleeve T-Shirt

People everywhere are ready to get out of town! Several people are taking this summer to go big with their vacation plans. Try giving recipients the Bella+Canvas® Unisex Heathered Short Sleeve T-Shirt to spread brand awareness across the nation when they wear it on their trip.

Staycation Surprise

Summer is filled with long weekends like Labor Day. Many people choose not to travel over these weekends because they feel it isn’t worth the trip, time or money. Make the most of their staycation with custom outdoor and leisure items to provide a fun weekend they can enjoy from their backyard. Recipients will appreciate your consideration and associate your brand as a local and dependable partner.

Promo for Parties, Events and Festivals

Beach Ball

Show attendees your brand’s fun side. Generate brand excitement during festivals, parties or other fun events with a custom Beach Ball. Ideal for positioning your brand as a unique, fun and friendly business at outdoor events and celebrations.

Fun Out of the Sun

The only bad thing about summer is beating the heat. Offer an alternative to outdoor activities with the Modern Sprout® Indoor Herb Garden Kit to provide an option they can enjoy indoors. Perfect for welcoming new clients, hosting cocktail parties, farmers markets, outdoor events and more!

Thank Volunteers with Cool Swag

24 oz. PET Water Bottle

When students are off from school, many use it as an opportunity to volunteer around their community. While they are working hard, try thanking these volunteers with a 24 oz. PET Water Bottle to keep them hydrated. Ideal for nonprofit organizations or any small business that wants to show their support.

Game Day Gear

Low Profile Structured Cap

Whether watching or playing, summer is a popular time for sports. Sponsoring a local team is a great way to build community loyalty while supporting a good cause. Using team colors on items like the Low Profile Structured Cap is great for showing your brand’s sponsorship and community pride during baseball, football and basketball season.

Transitioning from Summer to Fall

Once summer comes to an end, that means the school year can officially begin. Get the parents and students of your target audience excited to start back with items specifically for school like custom backpacks. Whether or not they are students themselves, recipients can use their backpacks for work, hobbies, errands, traveling and so much more!