Skip to main content

How to Set the Tone with Custom Promo

10/27/2022 branding_basics

When creating branded experiences, it’s important to remember that recipients associate everything with your brand. Both small businesses and large organizations that make it a priority to give back to charities, nonprofits or the planet often receive positive feedback in return.

Learn how your brand can use custom promo to improve relationships with your target audience to make the best impression.

Do Volunteers Need Branded Promo?

Absolutely! Whether you purchase gifts to thank them for their service or provide them with the tools they need to help, promo is a fantastic way to create a positive impression. For example, providing a branded T-shirt or tote beforehand gets volunteers excited to make a difference. Additionally, matching outfits can make it easier for attendees to identify who they can go to for assistance at a fundraiser.

If you encourage or host an employee volunteer day, try giving participating employees custom commemorative apparel. This will make the event feel more like a celebration, rather than something they are only doing out of the goodness of their heart. Custom water bottles, apparel and anything else to mark the event can improve the overall experience

Try Green Gifting with Sustainable Products

Did you know, according to a Deloitte study, 36% of Millennials and Gen Z said they would stop or reduce business with a company whose ethics were not aligned? Working with like-minded vendors, partners or providers ensures that the results you receive reflect what your brand truly stands for. 

Additionally, the Advertising Specialty Institute found that 46% of consumers have a more favorable opinion of an advertiser if the promo product they received was eco-friendly. This can be accomplished with gifts that support an eco-friendly nonprofit or an item made with sustainable, recycled or reusable materials.

Redwood National Park 14 oz. Candle

Get recipients excited to feature your brand in their home with the Zion National Park 14 oz. Candle featuring a popular “rustic chic,” style. This soy candle is handcrafted in a metal can with a scent composed of desert lavender, sage and dried herbs. For every candle purchased, one percent of sales from this item will be donated to environmental nonprofits through a partnership with 1% For The Planet. 

National Park Candle

Masia 6-Piece Cheese Set

Sustainable materials like bamboo can create a modern aesthetic that also prioritizes sustainability. The Masia 6-Piece Cheese Set is great for creating an elevated charcuterie experience at corporate happy hours, seminars, brunch and so much more.

Custom Cheese Board Set

Sunrise Alarm Clock with Himalayan Salt

Tech meets sustainability with the Sunrise Alarm Clock with Himalayan Salt. This alarm clock uses sunrise simulation to transition from dark to fully lit over a 20-minute duration leading up to alarm time selected. Recipients can see your brand every morning when they wake up, and every night when they charge their phone at night.

Himalayan Salt Alarm Clock

The Benefits of Gifting that Gives Back

A study by a corporate social responsibility organization, Cone Communications, found that 87% of buyers will purchase a product because the company supports a cause they care about. Using promotional items featuring a nonprofit organization with your brand reminds participants that your brand is part of the community and is dedicated to making the world a better place.

Here is one of our favorite branded giveback items and learn more about how your brand can contribute.

Basecamp® Wellington Sherpa Blanket

If your brand offers military or veteran discounts, you may want to consider choosing promotional products that give back to returning soldiers. The Basecamp® Wellington Sherpa Blanket donates a portion of proceeds from the sale to the Warrior Spirit Retreat where warriors learn to heal. Your purchases will make a difference and solidify your commitment to honoring veterans and those actively serving.

Basecamp Wellington Sherpa Blanket

As you shop our catalog of promotional items, you'll notice that a selection of them will have our giveback symbol in the upper right corner that denotes that a portion of the product's proceeds will go to charity. So keep your eyes open for it as you browse our site!