SPP Trends: Breast Cancer Awareness

Learn how your brand can lend your support to make a real change for those who know someone impacted by or have been impacted by breast cancer.

Pink Promo to Support Breast Cancer

The Center for Disease Control and Prevention (CDC) reports that breast cancer is the most common cancer in American women, except for skin cancers. Breast cancer became the most common cancer globally as of 2021, accounting for 12% of all new annual cancer cases worldwide, according to the World Health Organization.

It’s important for employees, clients and associates to know that the organization they are buying or working with shares the same values they do. During the month of October, schools, stores, businesses and more use breast cancer awareness month as an opportunity to honor those who have or are battling breast cancer while developing a deeper connection with their audience.

How Brands Can Fight Against Breast Cancer

Each October thousands of people and organizations show their support for breast cancer awareness and make it a priority to attend, participate, host fundraisers and sponsor events to generate awareness and highlight their support for the cause.  Hosting or sponsoring events like walkathons, football games and more is a great way to show your support in a memorable way. Organizations often encourage their audience members to wear pink to show their support and some give items like pink ribbons they can wear along with other promotional items. These events also help get the community involved and deeply connected with your brand.

Even at the office, encouraging employees to wear pink on a specific day, fundraisers and more are all great ways to make everyone feel like they are contributing to the cause. Employees will feel a sense of empowerment and resonate with the values and mission your brand stands for. One simple way for your brand to highlight your support is to feature this powerful pink from our breast cancer awareness selection in your brand’s promo. Recipients will be able to remember the generosity and kind heart of your sponsorship long after the event and month are over and thank you for your contributions.

Check out branded pink items to show your brand's support for breast cancer.