SPP Trends: Pampered Pets

Check out the latest branded pet accessories and learn why your brand should cater to pet parents.

Whether they are dog or cat people, choosing branded pet care and accessories is a fantastic way to connect with pet parents. Learn how branded pet accessories can be a fantastic opportunity to show that you care about the whole family (furry babies included).

Branding for Pets

It’s a safe bet that most of your target audience own one or more pets. Did you know 70% of U.S. households, or about 90.5 million families, own a pet, according to the 2021-2022 National Pet Owners Survey conducted by the American Pet Products Association (APPA)?

Additionally, with more people spending additional time at home, there has been an increase of pets in households. According to the Pet Food Industry reports, “25% of dog or cat owners added a pet to their home in 2020 (Clarkson Counsling, 2021).

Branding pet products aren’t just for pet stores and veterinarians. When your brand chooses a pet-themed promo, recipients will develop an emotional connection with your brand and associate their love for their pets every time they use your product.

Check out the latest pet trends to win over pet parents everywhere!