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Introducing: Unity for Community™

07/30/2020 industry_insights

Staples Promotional Products has proudly partnered with the Local Initiatives Support Corporation (LISC) to create the Unity for Community™ (U4C) collection to help small businesses that have been impacted by COVID-19 bounce back.

Small businesses are the heart and often the economic backbone of communities. Across America, people are struggling to overcome various obstacles to survive times of uncertainty. To keep their customers and clients safe, small businesses have had to drastically reduce interactions and forgo sales to comply with social distancing practices.

What is Unity for Community™?

Staples Promotional Products  created the Unity for Community™ collection to support LISC. U4C products create awareness and funding for LISC's mission to help small businesses and communities recover from COVID-19. At least $10 from every tee, cap and bag sold becomes a LISC-administered grant. When small businesses recover, communities thrive!

Unity for Community Collection

Who is LISC?

The Local Initiatives Support Corporation is a national nonprofit dedicated to empowering people, transforming properties, fostering leadership and innovation and supporting local economies. They do this by aligning with community-based partners to create impactful community investments for affordable housing, businesses, education, job training, financial coaching and more to create long-lasting change.

Who Will This Benefit?

Owning and operating a small business is a personal endeavor that benefits the entire community by stimulating local economy, providing excellent service and employing residents. LISC’s goal is to serve small businesses and underinvested communities by providing them with the tools and support they need to prosper. Overwhelmingly, the businesses that need their support are led by women, people of color, veterans and minorities. For those applying for these small business grants: 87% are minority owned and 11% are veterans.

How to Participate

LISC invests about 1.5 billion every year to create sustainable change in underinvested communities. To make this possible, LISC needs capital, intellect and brand recognition. When one organization shows their support, other businesses step up to help too. Buying and wearing U4C apparel directly helps America’s small businesses recover and thrive while creating more publicity to help LISC!

Visit to browse the U4C collection. If you’d like to donate directly to LISC’s Rapid Relief & Resiliency Fund, please donate here.