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Promotional Notebooks: How to Choose the Right Product

07/14/2023 branding_basics

So you’ve decided to personalize promotional notebooks as your next giveaway item, but how do you know which notebook to choose? From sizes to styles and brands, it can be overwhelming trying to pick just the right one for your audience. Luckily, we’ve rounded up answers to all your “this or that” questions when it comes to choosing the right promo notebook.

Promotional Notebook Sizes

Although notebooks come in many styles and sizes, two of the most popular categories are pocket-sized and letter-sized. Each size has its own benefits, and the choice between the two ultimately comes down to your audience’s intended use and personal preference. Before you decide on one over the other, think about where you’ll be giving the notebooks away and when your audience will likely be using them.

Pocket-Sized Promo Notebooks

Pocket-sized notebooks are typically the size of a passport, measuring about 3.5 x 5.5 inches or smaller. Living up to their name, their compact size makes them perfect for on-the-go note-taking, as they can easily fit in pockets, purses, or small bags. This also means they’re ideal for expo-goers, travelers, or convention attendees who may prefer carrying around a portable and lightweight notebook versus a full-sized one.

Letter-Sized Promo Notebooks

Letter-sized notebooks provide plenty of space for detailed note-taking, with each page measuring a standard 8.5 x 11 inches. Their larger size not only allows for more content per page, but makes it easier for you to write, read, and organize information as well. This makes them great for note-taking in office settings, sketching, or for simply doodling.

Hardcover or Spiral Notebooks?

The choice between a hardcover notebook or a spiral one comes down to quality and appearance. You should also consider how fast your audience needs to take notes and the setting they’ll be writing in to determine which is best. Hardcover notebooks are bound like a book and are known for their durability, sturdiness, and professional look. The hard cover protects the pages from wear and tear, meaning the notebook is less likely to get damaged when carried in bags or backpacks. Additionally, the cover provides a stable writing surface and gives the notebook a formal appearance, perfect for important business meetings and conferences.

On the other hand, spiral notebooks are more versatile, have a casual look, and are a bit more cost-effective. They allow you to take notes just about anywhere, whether that’s in class, the office, or at a construction site. Plus, the spiral binding allows pages to be easily flipped or removed, which is perfect for tasks that require frequent page-turning or rapid note-taking. You can also choose the size of the spiral when customizing spiral notebooks.

Notebook Set or Without a Pen?

Personalizing a notebook set with a pen creates a cohesive looking promotional package for your audience, and has other advantages as well. It’s a win-win situation for your company and the customer receiving it – a logo placement on both the pen and the notebook means twice the exposure for your company, while your audience receives a bonus item with their promotional notebook. Additionally, having a pen included with the notebook ensures that you have a writing tool readily available, which could be important if you’re giving these away at conferences and other professional events.

After all that, you may be wondering why you wouldn’t include a pen with your personalized notebook set. However, the benefit of opting for a notebook set without a pen is that it provides recipients with flexibility, allowing them to use their preferred writing instruments. If your audience is picky about what they write with, or you think they have easy access to a writing tool, you may not need to include a pen. Plus,it ca n save you a little bit of budget.

Vertical or Horizontal Notebook?

Most notebooks you see and use are vertical. They’re the most popular and widespread format for notebooks, and are ideal for long-form writing such as taking notes or creating to-do lists. However, just because horizontal notebooks aren’t as popular doesn’t mean they aren’t worth personalizing.

A wider layout can be beneficial for activities that require a broader writing or drawing surface, such as brainstorming or creating charts and diagrams. They also make great coloring pads for children, which could be great if your target audience is mostly families, kids, or parents. You can’t go wrong with either, just consider your audience and the type of content they may plan to write in their notebook.

Promotional Notebook Brands

Treating your audience to a custom notebook ranging from a Moleskine notebook to a Pedova JournalBook can show just how much you care about gifting quality swag items. These brands are known for their durable construction, premium paper, and professional look, making a great first brand impression and giving your audience a promotional item to brag about.

Additionally, branding these high-quality notebooks with your logo ensures that your brand is associated with quality and reliability. Even better, you can start customizing notebooks from these very brands and with Staples Promo today.

Promotinal Notebooks