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Tradeshows: Are They Worth It?

03/22/2019 industry_insights

Happy Tradeshow Season!

It’s that time of year again. With tradeshows and sales meetings afoot, it’s time to start thinking about participating in large-scale networking and educational events like these. However, these events can be expensive and time-consuming. You probably find yourself asking, is it even worth it? The short answer: yes. Here’s three reasons why:


1. Tradeshows offer incredible face-to-face marketing opportunities

Let’s face it: when it comes to influencing a decision or introducing an idea, nothing beats face-to-face interaction. Tradeshows provide countless opportunities to engage with current customers and potential new clients. In fact, with the right mindset, each and every attendee is a potential lead waiting to be captured. Not only this, but the audience can also include new vendors, suppliers or even future talent where face-to-face meetings could be very beneficial. Without these tradeshow-provided opportunities for in-person meetings, the ability to start discussions and move projects forward in a purposeful manner wouldn’t be nearly as feasible.


2. Tradeshows can be cost-effective if done right

Without a doubt, the start-up costs of attending a tradeshow are daunting. And with expenses ranging from booth design, rental space on the tradeshow floor, traveling, lodging, meals and more for a single event, it’s no wonder you’re hesitant to book a trip right away. While attending a tradeshow can be a larger initial investment than other networking or advertising methods, what may surprise you is the cost to convert a prospect into a sale, weighing in at often much lower costs than alternatives. Not to mention the exposure you can gain, giving you opportunities for leads and sales long after the event itself. With proper research and planning, tradeshows can be one of the most cost-effective marketing events to attend.


3. Tradeshows create lasting impressions with important audiences

The ultimate goal of a tradeshow is to bring together like-minded individuals either through similar professions or industries in order to grow companies’ marketing and branding initiatives. A well-designed booth on the tradeshow floor that draws attendees’ attention can certainly be a huge asset when it comes to increasing brand recognition and lasting, meaningful impressions. When you utilize a few unique promotional items through a contest or giveaway, you can create a booth experience that leaves an impression on prospective customers for months to come.


As you can see, while attending a tradeshow is undoubtedly a huge undertaking, it could have just the ROI you’ve been looking for, increasing your market share and brand recognition bountifully. And these are just a few of the benefits you could discover!