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Grow Brand Love in Hearts & Markets Around the World.

Staples Promotional Products is The Brand Love, Built Better, Together,™ company.

The World’s Most Loved Brands Trust Us
for Custom Merchandise Experiences

Brand Love

Grow brand love in hearts and markets around the world.

Custom Branded Merchandise

Custom Merchandise Design

Create brand-resonant merchandise experiences by pairing the latest decoration techniques with long-lasting products that honor your brand in quality, form and function.
Branded Merchandise Online Store

Online Brand Merchandise eStores

Create a national or multi-national assortment of custom-curated brand merchandise to centralize purchasing. We combine centralized assortment planning, branding and reporting with agile regional fulfillment and account service.
Event Promotional Items

Online Pop-Up Shops

Streamline gifting or enable audiences to purchase branded merchandise for special events with custom, online Pop-Up Merchandise Shops.
Logo'd Nike Hats

Licensing Support

Activate your licenses and sponsorships worldwide with custom or contract-manufactured merchandise. We’ll take care of everything for you. Custom labeling and packaging are included, along with all royalty calculation, collection, remittance and reporting.
Employees Working Happily

Culture, Rewards, & Recognition

Celebrate tenure, inspire values alignment and improve engagement at every stage of the employee journey with points they can redeem from a global assortment of 100,000+ lifestyle rewards. Example programs include Service Anniversary Awards, Peer-To-Peer Recognition, Safety Programs and more!

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Built Better

Engage audiences anywhere with our global experts, in-market distribution and secure merchandise experience platforms.

Product Development

We work with carefully-curated suppliers and audited factories around the world to custom design, manufacture and import proprietary products, apparel and uniforms that transform your brand ethos and icons into brand-differentiating merchandise experiences.


Our trend-immersed, award-winning creative team designs through the product and into platforms, promotions and packaging to ensure your entire merchandise experience is engaging, brand-resonant and on-strategy.

Powerful, Secure Technology Platforms

Our platforms include: brand merchandise eStores, gifting and event support microsites, global reward and recognition sites and more. Each gives you the convenient, intuitive functionality merchandise users expect AND the procurement utility you need, including flexible portal integration.

Brand Guardianship

Our account teams become experts on your brand guidelines. They leverage our digital asset management system that houses only those assets you approve. It consolidates and organizes assets by region, centralizing versioning and ensuring accuracy & consistency across every market your program serves.

Account Management

Global Account Teams broadcast brand experiences to more than 125 countries. They merge centralized program strategy, assortment planning, and reporting with agile regional inventories, fulfillment and account service.

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Supply Chain & Compliance

Every supplier is required to sign and follow our Code of Conduct, specifying stringent standards for ethical, social and safety compliance. Our compliance team provides sourcing, QA inspections and compliance audits.

Warehousing & Logistics

We stock and fulfill merchandise from 40+ warehouses worldwide, so we can provide flexible and economical solutions. We localize inventories and sourcing to accommodate regional demand, improve transit time, and minimize duties and taxes.

Dashboard Reporting

Our dashboard reporting gives you global, at-a-glance oversight; detailed on-demand regional reports; and everything in between. Reporting and dashboard views are intuitively organized to match your organizational footprint.

Nike rates our decoration quality 3 million swooshes!

Our decoration operations are one of a select few certified by Nike to reproduce its iconic "swoosh" trademark. Each year, they trust us to swoosh over 3 million pieces of retail collegiate apparel.

Brands of all sizes get the same meticulous quality when their merchandise comes from our 500,000 square foot decoration and distribution center in Orange City, IA. It runs on 100% renewable energy and was awarded a silver medal for sustainability by EcoVadis.

  • 75
    Years in Business
  • 100
    10+ Year Client Relationships
  • 40
    Merchandise Distribution Centers Worldwide
  • 95
    Fortune 500 Clients
  • 40
    Global Merchandise Program Clients
  • 38
    Fortune 100 Clients

Get EcoVadis sustainability transparency for the 90% of merchandise value chain no other brand merchandiser reports.

Learn More & Download Our CSR Report >

Ensure your merchandise experiences live up to your brand’s sustainability promises with unmatched third-party verification and transparency.


Collaborate with passionate brand experience experts who put strategy over stuff. We’ll ideate and execute beyond the merch to help you achieve the brand love mission behind your investment.

At Staples, inclusion is a verb.

Diverse workforces produce superior innovation and business results. We support diverse talent with industry-leading inclusion resources, such as a Social Justice Resource Center and ten Business Resource Groups. We also work with Village Northwest Unlimited to employ neurodivergent talent in our operations. Learn more about our welcoming culture in our latest CSR report.

Your Staples Advantage

Staples Promo is a separately-operated brand merchandiser, wholly owned by Staples Inc. We bring the same value and distribution excellence to brand merchandise that Staples pioneered for office consumables. With that, we enjoy exclusive advantages that elevate talent, reduce costs and make us a more effective, diverse and strategic brand services partner.

Our Industry Experts Are Ready When You Are

Reach out to connect with our experienced team to start the conversation.