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10 Most Effective Promotional Items with Your Logo

02/03/2023 industry_insights

Logo promotional items come in many forms and all of them have a varying degree of effectiveness with your brand. In fact, ASI research indicates that 85% of people stated that they can recall the name of a company that has given them a promo product of some variety.

Here’s a bit of information about 10 of the biggest selling categories on the Staples Promotional Products site.

Which Promotional Products are Most Effective?

Promo Pens

1. Pens

English author Edward Bulwer-Lytton coined the classic adage “the pen is mightier than the sword” in his 1839 play Richelieu; Or the Conspiracy. Well, that’s definitely the case for advertising your brand with promotional logo items!

And that’s proven by the number of promo pens that you see throughout your day, whether you realize it or not. These writing instruments come in many forms including stylus pens, retractable pens, multicolor pens and from brands like Paper Mate, BIC and Sharpie.

Promo T Shirts

2. T-Shirts

A T-shirt is probably the most noticeable piece of apparel someone wears since it’s right in the middle of their body and is larger than a person’s face. Every pattern on a promo T-shirt means something and gets noticed by people passing by, so why not put your brand’s logo front and center on a shirt?

T-shirts are there for all seasons, with short sleeve and long sleeve options being worn just as frequently. Though they may seem similar, shirts can be very different based on the style and company you choose.

Promo Hats

3. Hats

Though not worn to the extent of T-shirts, promo hats can make a big impression since your logo can be seen closer to a person’s face. This also means the cap can be in people’s direct eyeline for extended conversations during outdoor events.

There are several different hat designs to choose from, along with a host of color, brand and styling options. We tip our hats to these popular promotional items with logo!

Promo Sunglasses

4. Sunglasses

Sunglasses not only protect whoever wears them from the intensity of the sun’s UV rays, but they are also a stylish accessory that makes a bold first impression. When shopping for promo sunglasses, lots of looks are available to ensure that your brand stands out from the pack. Whether malibu sunglasses, aviator sunglasses or another type fits your brand the best, these are a big hit at outdoor events.

5. Journals

Journaling is great for people’s mental health and gives them a good feeling whenever they write in them. That’s why journals are one of the most popular logoed promotional items on our site! The promo journals offered by Staples Promotional Products vary in color, cover material and brands such as Moleskine but your brand logo will stand out.

Promo Journals and Notebooks

6. Notebooks

One popular office essential that lets your brand be shown off for a long time are promo notebooks. These products will ensure that your logo stands out, much like the journals above, though the intent of using a notebook could very well differ from that of a journal.

There are plenty of sizes available to customize your product for your audience. And reducing your carbon footprint as well since we offer eco-friendly options that contain at least 30% recycled content or agricultural residue, rapidly renewable or bio-based content.

Promo Portable Chargers

7. Chargers

People depend on technology and those products need to be charged once in a while. You can have your brand logo put onto a variety of promotional chargers ranging from cables to wireless charging devices.

These promotional items with your logo are one way that people will see your brand every day. And best of all, they can be personalized to color correlate with your branding.

Promo Water Bottles

8. Water Bottles

According to the Mayo Clinic, men should drink about 15.5 cups of water a day and women should have 11.5 cups. And with all of that hydration required and in order to help save the environment, promo water bottles are commonly given away at events

And for every sip of water someone takes, your brand logo can make an impression on a promo bottle for whoever is drinking it and for those around them. These logoed promotional products also last for years, so your logo keeps on enduring.

Promo Totes

9. Totes

Tradeshows are known for their swag and a very common item found at a booth are tote bags. Promo totes not only serve the purpose of carrying all of the giveaways from a show but can also be reused afterwards.

Some states are even banning plastic bags at supermarkets, so a reusable tote will come in handy for a long time. That means your brand logo will be seen by a lot of different people in a place where everybody goes.

Promo Cinch Bags

10. Cinch Bags

Totes aren’t the only reusable bags that can adorn your logo. Promo cinch bags are another way that your brand can be seen on the go. Both types of bags come in many different styles and the logo can be placed in different areas of the bag, so it’ll be a cinch to find the product that fits your marketing needs.

This top 10 list is just the tip of the iceberg of the logo promotional items on our site, so feel free to browse around to see what you can customize with your brand message!