SPP Trends: Nostalgia

Take a trip to the past with customizable promotional products that remind us of Y2K and the early 2000s.

Reflecting on our past, we look to embrace moments that brought us joy and happiness. It's an opportunity to connect with our past while looking toward the future with an optimistic outlook. This self-reflection allows individuals to create a style that is unique to themselves and is based on their own experiences.

Y2K Style on the Rise

As Gen-Z enters their teen years and the workforce, styles that remind them of their childhood (late 90’s early 2000s) are becoming a comfortable reminder of the past. According to Insider Intelligence, “Gen Z will soon become the largest cohort of consumers—and brands who want a piece of this opportunity will need to understand their tendencies and digital expectations.

This generation has fond memories of iridescent CDs, fun neon accessories, pastel styles and so much more that can be incorporated in promotional products for your brand. Recipients will appreciate the privilege to relive part of their childhood and think of your brand every time they reminisce about their favorite memories of the early 2000s.

Nostalgia and Self Expression

Almost everything that was once old has been brought back to life again from TV shows, snacks and most importantly styles! Now more than ever before, apps like TikTok have allowed us to share all of our new favorite hobbies, styles inspired by what we loved as children with the world. Much like when they were children, millennials and gen-z value having truly personal hobbies, that they don’t try to monetize, to enhance new experiences with the safe space to enjoy the process regardless of their skill level.

Younger generations also feel comfortable expressing themselves with their fashion and color choices; often selecting bold, candy-like colored hues creating a playful environment bursting with possibilities. The pastel color palette is offset by vibrant purple and pink hues that invoke a sense of sweetness and playfulness. Another popular go-to for many are tie-dye and graphics that inspire optimistic feelings through positive messaging and pastel hues that put their uniqueness on display.

For all your promotional product needs, make sure to browse our site for additional ideas and inspiration.