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Enhancing Relationships Through Branded Gifts for Clients

10/02/2023 worklife

Recent studies show that more than 70% of people would rather receive a gift that is inexpensive but more meaningful, over an expensive but less personalized gift – so why are companies still giving impersonal gifts? Personalization is key to making people feel valued and appreciated, and we promise your clients are no different. In this post, we’re talking about the impact of personalized client appreciation, along with a few personal appreciation gift ideas.

The Impact of Personalized Client Appreciation

Stronger Relationships

According to an article from Forbes, more than 80% of companies reported that corporate gifting has improved their relationship with employees and/or clients. Building strong client relationships is the backbone of any business, leading to satisfied clients that are likely to drive referrals.

These connections foster trust, loyalty, and open communication, allowing you to best understand client needs while working to build rapport with them on a personal level. If your client is new, gifts are a great way to break the ice, while giving gifts to existing clients is an easy way to thank them for their loyalty.

Lasting Loyalty

Did you know that 85% of customers would experience a strengthened loyalty to a brand that gave them a promotional gift? Client loyalty directly affects your company’s revenue and profits, as it’s much easier to nurture your existing clients than depend on finding new ones.

In fact, a study conducted by Bain & Company shows that just a 5% increase in customer retention can increase company revenue by 25-95%. Even giving your clients the smallest of gifts could make a difference, as gifts make them feel seen and appreciated as a partner.

Better Brand Recognition

Personalized gifting and client appreciation go well beyond the person receiving the gift. After you give your client their branded gift, they’re likely to use it at home, on the go, or in business settings, thus exposing your brand and logo wherever they go. Additionally, clients receiving gifts are much more likely to become brand ambassadors, recommending your company to their friends, family, and professional network. In other words, meaningful gift giving is almost like free marketing.

Strategic Client Appreciation: What Kind of Gifts Should I Personalize?

Branded Apparel

Personalized apparel is a classic appreciation gift that can make clients feel like part of the team. From shirts and hats to hoodies and jackets, there's a variety of clothing and accessory options to choose from, in addition to different colors and styles.

For those special VIP clients, you can elevate average apparel by personalizing items from premium brands like Nike, The North Face, Carhartt, and more, and clients are sure to notice your investment in high-quality gifting. Aside from typical appreciation gifts, apparel is also great to personalize for client dinners, outings, and business meetings as well.

Office Essentials

Personalized office essentials act as a reminder of appreciation at your client’s desk, allowing them to remember your thoughtfulness throughout their day-to-day tasks. Branded pens, custom notebooks and calendars, or handy computer and tech accessories bring practicality to every client meeting and workspace. By providing them with these personalized tools, you not only enhance their work efficiency but also leave a lasting impression of your commitment to their success, strengthening the partnership and encouraging continued collaboration.

Elevating Client Appreciation: High-End Gifts to Personalize

Luggage & Bags

Personalized travel bags and luggage make excellent VIP client appreciation gifts, especially for clients who frequently travel to your office on business. For clients who are frequent flyers, consider embroidered suitcases personalized with a luggage tag or your company logo. For commuting clients who take public transit or drive, opt for personalized backpacks or briefcases for a blend of style and practicality. Lastly, duffels and totes are two other options, which may be best for clients to use on personal weekend trips or their day-to-day lives.

Mugs & Water Bottles

While they may seem like ordinary items, modern mugs and custom water bottles are the perfect gift to give VIP clients. You can even personalize high-tech mugs that heat your beverage and maintain your ideal temperature, elevating the gift of a mug even more. Additionally, high-quality water bottles from brands like Yeti and Camelbak, promise durability for daily use and travel. Plus, they’re eco-friendly, communicating your consciousness of plastic waste.

Personalize Client Appreciation Gifts with Staples Promo

Looking for other items that can build loyalty and brand recognition? Then shop our collection of promotional products at Staples Promo. With more than 2,500 items to personalize, you’re sure to find a special something that blows your client away.

Branded Client Gifts