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Football Swag Ideas

06/29/2023 seasonal

Football is one of the most celebrated sports in America, with over 5 million players and nearly 73% of the country identifying themselves as fans. It’s more than just a game: it’s a community of dedicated fans and players proudly passionate about their team and the sport. And they love to show their team pride, too. So if you’re looking to engage this community, there’s no better way to do it than with custom promotional items tailored to their favorite team.

Football Merchandise Ideas

Personalizing football merchandise is an easy way to engage fans, players, coaches and alumni alike while spreading team spirit and awareness. However, promotional product preferences will vary depending on your audience, which is why we’ve broken down the best football swag ideas by audience.

Football Swag for the Team

First and foremost, you’ll need branded swag for your team. It’s not only fun, but adds to the spirit of the game by providing the team with a sense of belonging and togetherness. When it comes to choosing accessories and apparel, you’ll want to personalize products that are practical and functional for games, practices and everyday life as an athlete. Here are some of our top custom product picks for football players.

Team Shirts

Whether it's for high school, college, professional teams or recreational leagues, you can’t go wrong with customizing team shirts. Team shirts not only promote a professional and unified appearance, but also foster a sense of team pride and belonging for the players who wear them. You can personalize them with the team’s logo, colors and individual player numbers, and even customize high-quality products made by popular sports brands such as Nike, Adidas and more.

Team Backpacks

Between cleats, padding, gloves, water bottles and other accessories, football players have a lot to carry. By customizing personalized backpacks for them, you’re providing a functional yet stylish product that can hold everything they need for practices and games. Plus, backpacks customized with the team’s logo can boost awareness of your football program wherever the players travel with it. Other personalization options include embroidered or printed designs, such as player last names and numbers.

Football Swag for Coaches & Key Alumni

Polo Shirts

Whether worn in business casual settings or on the field for game day, polo shirts give football coaches a polished and professional appearance. They come in a variety of styles and materials, including breathable sport polos made to keep you cool and comfortable while coaching on the field. You can also customize them with the team logo, colors, and staff titles to keep the team’s coaching staff looking fresh from the sidelines. Additionally, if coaches decide to wear their custom polos outside of games or practice, it can spark conversation about the team and program.

Alumni Stickers

Personalizing stickers for football alumni is a popular way to keep their connection to the team and show ongoing support for the program. Many custom stickers feature the team logo, the word "Alumni," and the player’s graduation year, giving former players a personalized item to remember their time on the team. Plus, there’s a variety of places to display the sticker, whether that’s on their cars, laptops or water bottles.

Football Swag for the Fans


The best way to showcase team spirit is with a branded hoodie, t-shirt or hat. Custom sweatshirts and hoodies keep fans comfortable and warm in the stands, especially as the season heads into the late fall and winter months. Custom beanies and hats are another popular accessory for football fans to wear. While classic baseball caps have a sporty feel to them and are the most popular style of hat to customize, there’s also an opportunity to customize trendier pieces such as knit beanies, snapbacks or bucket hats to appeal to a wider audience. Additionally, hats can also keep fans’ heads warm during colder games – a custom hoodie and a hat make the perfect pair!

Tailgating Essentials

One of the best parts about football game days is the tailgating beforehand, which is why personalized tailgating products are perfect for fans. Custom folding chairs are perfect for sitting in the stadium parking lot or in the grass, branded coolers can keep beverages cold throughout the tailgate and game, and personalized portable speakers keep the energy high. Whatever you choose, tailgating products make game-day celebrations exciting and memorable, and will be used time and time again by fans.

Custom Design Your Football Promotional Items

Staples Promotional Products offers more than 2,500 items for you to personalize with team logos, slogans and colors. Get fans and players alike ready for football season with custom football merchandise they’ll love.

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