Skip to main content

SPP Trends: Pink Products

08/13/2021 styles_trends

Discover the power of pink and show your support in the fight for a cure with branded pink swag that keeps awareness top of mind. 


Pink is empowering. Breast cancer awareness is one of the largest, most widely acknowledged health causes in the nation. Every year, thousands of people, teams, brands and more use October as an opportunity to join the fight and raise their support by using the color pink. Learn more about how your brand can lend your support and make a real change for those who know someone impacted by or have been impacted by breast cancer.  


Who is Impacted by Breast Cancer? 


According to, about 281,550 new cases of invasive breast cancer are expected to be diagnosed in women and 2,650 new cases of invasive breast cancer are expected in men in 2021. In their lifetime, about 1 in 8 U.S. women (about 13%) will develop invasive breast cancer over the course of her lifetime and men’s lifetime risk of breast cancer is about 1 in 833. 


For your brand, this means your audience has either been impacted or has a close friend or family member that has battled breast cancer. By showing your brand’s support to raising awareness and joining the fight, you are building a close relationship they associate with your values, generosity and  


How Can Your Brand Join the Fight? 


Each October thousands of people and organizations make it a priority to attend, participate and host fundraisers and events generating support for this cause. These events help support many breast cancer awareness organizations, including those furthering research to find a cure, providing life-saving education and information and offering support and care to those in need. 


Featuring this powerful pink in your brand’s promo is a great way to show support at these events and during the entire month of October. Recipients will be able to remember the generosity and kind-heart of your sponsorship long after the event and month are over and thank you for your contributions.  



For all your branded product needs, browse our site for additional information, ideas and inspiration.