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SPP Trends: Tailgating

07/19/2021 styles_trends

Score a tailgate touchdown and discover how your brand can join in on the fun with branded merchandise.

It’s that time of year – the tailgate party is in full swing. Games are back on, and fans everywhere are gathering to share meals while preparing to show team spirit has never been more important! Discover how your brand can gain points with your audience with some of our favorite branded tailgate merchandise.

Tailgating 101

Tailgating is one of America's favorite pastimes. Whether cheering on their alma mater or professional teams, fans everywhere are already getting excited to root for their team this season. Attending the party prepared means bringing your own beverages, food, grills, coolers and a positive attitude.

According to, 46% of tailgating fans will attend tailgate parties at least 6-10 a season and 42% of tailgaters will spend over $500 a season on supplies. For your brand, this can be a great opportunity to join in on the fun of the football season! Try getting employees ready to watch every game this year with items to take their tailgate parties to the next level.

Sporting the Team Colors

Wearing the right color is a crucial part of tailgating tradition that fans take very seriously. It allows fans to feel like they are suiting up for game day along with their favorite players on the field. Giving the right apparel items for game day will make audiences everywhere have the same loyalty and positive feelings for your brand as they do their favorite team.

Tackle all your promotional and branded needs this tailgate season with some of our favorite items for outdoor games, dining, apparel and more this year selected by our industry experts.

Browse our site for customizable outdoor games, drinkware, apparel accessories and more to make this the best tailgating season ever!