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2026 2027 2028 2029

Phase 1

Launch the Partnership

An Olympic sponsorship creates opportunities well beyond the Games themselves. From building internal excitement and launching customer programs to preparing hospitality experiences and Games-time activations, Staples Promo helps sponsors develop a connected merchandise strategy that builds momentum over time.

Phase 1

Build the foundation

An Olympic sponsorship creates opportunities well beyond the Games themselves. From building internal excitement and launching customer programs to preparing hospitality experiences and Games-time activations, Staples Promo helps sponsors develop a connected merchandise strategy that builds momentum over time.

Phase 1

Build the foundation

  • Executive announcement gifts
  • Employee welcome kits
  • Internal merchandise stores
  • Launch-ready merchandise
  • Brand standards and approvals
  • Early customer and partner campaigns

Phase 2

Build Momentum

Use milestones, campaigns, merchandise drops, and partner programs to sustain interest and reach broader audiences.

Phase 2

Expand participation and keep the story moving

Use milestones, campaigns, merchandise drops, and partner programs to sustain interest and reach broader audiences.

Phase 2

Expand participation and keep the story moving

  • Employee milestone campaigns
  • Customer and fan engagement
  • Partner and distributor gifting
  • Athlete or ambassador programs
  • Product drops
  • Initial hospitality planning

Phase 3

Prepare for the Games

Use milestones, campaigns, merchandise drops, and partner programs to sustain interest and reach broader audiences.

Phase 3

Plan the experiences that require an early start

Finalize hospitality, customer engagement, executive gifting, and limited-edition merchandise strategies.

Phase 3

Plan the experiences that require an early start

  • Employee milestone campaigns
  • Customer and fan engagement
  • Partner and distributor gifting
  • Athlete or ambassador programs
  • Product drops
  • Initial hospitality planning

Phase 4

Activate at Games Time

Bring the sponsorship to life through hospitality, events, fan engagement, athlete touchpoints, employee programs, and fast-response merchandise support.

Phase 4

Deliver at the moment of maximum visibility

Bring the sponsorship to life through hospitality, events, fan engagement, athlete touchpoints, employee programs, and fast-response merchandise support.

Phase 4

Deliver at the moment of maximum visibility

  • Employee milestone campaigns
  • Customer and fan engagement
  • Partner and distributor gifting
  • Athlete or ambassador programs
  • Product drops
  • Initial hospitality planning