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Promo in Pink

08/18/2021 branding_basics health_wellness

Experience the power of pink and discover how your brand can use pink promotional products to join the fight against breast cancer.  


It’s important for employees, clients and associates to know that the organization they are buying or working with shares the same values they do. During the month of October, schools, stores, businesses and more use breast cancer awareness month as an opportunity to honor those who have or are battling breast cancer while developing a deeper connection with their audience.  


Learn more about how your brand can help raise awareness and discover the latest trending pink products.  


Who is Impacted by Breast Cancer? 


The Center for Disease Control and Prevention (CDC) reports that breast cancer is the most common cancer in American women, except for skin cancers. Breast cancer became the most common cancer globally as of 2021, accounting for 12% of all new annual cancer cases worldwide, according to the World Health Organization 


The American Cancer Society estimates that in 2021, about 281,550 new cases of invasive breast cancer will be diagnosed in women and 43,600 women will die from breast cancer. The American Cancer Society has also found that in recent years, incidence rates of breast cancer have increased by 0.5% per year.  


The good news is that as of January 2021, there are more than 3.8 million breast cancer survivors in the United States according to the breast cancer research foundation. This includes women still being treated and those who have completed treatment. 


How Brands Can Fight Against Breast Cancer 


Each October thousands of people and organizations show their support for breast cancer awareness and make it a priority to attend, participate, host fundraisers and sponsor events to generate awareness and highlight their support for the cause.  


Hosting or sponsoring events like walkathons, football games and more is a great way to show your support in a memorable way. Organizations often encourage their audience members to wear pink to show their support and some give items like pink ribbons they can wear along with other promotional items. These events also help get the community involved and deeply connected with your brand.  


Even at the office, encouraging employees to wear pink on a specific day, fundraisers and more are all great ways to make everyone feel like they are contributing to the cause. Employees will feel a sense of empowerment and resonate with the values and mission your brand stands for.  


One simple way for your brand to highlight your support is to feature this powerful pink from our breast cancer awareness selection in your brand’s promo. Recipients will be able to remember the generosity and kind heart of your sponsorship long after the event and month are over and thank you for your contributions. 


Make sure to read SPP Trends: Pink Products and check out our breast cancer awareness selection for a closer look at what is trending in pink products this year.  


For all your branded product needs, browse our site for additional information, ideas and inspiration.