Turn Brand Strategy into Brand Impact
Count on the industry’s largest internal agency to seamlessly upgrade any engagement strategy with clutter-breaking merchandise experiences.
Disrupt digital fatigue with C2
As digital saturation grows, brands need experiences that are both disruptive and connective to optimize engagement. That’s why we built C2, the largest and most capable internal creative agency in the industry. Staffed with elite talent across design, strategy, and tech, C2 harnesses trends, data, and insights to create products, platforms, and communications that break through digital clutter to drive results.
But we don’t start with solutions—we start with you. We’ll consult with you to understand your objectives, define what success looks like, and align on the outcomes that matter most. Armed with insight, we’ll create the impact your brand needs by leveraging merchandise experiences your audience wants. The result is brand experiences that disrupt digital fatigue to drive lasting engagement, loyalty, and ROI.
Product Design
Turn brand assets and icons into completely custom products that embody your brand’s spirit in form, function and performance.
Graphic Design
Transform inexpensive products into head-turning experiences that spike brand awareness, impressions and engagement.
Photography
Live larger at the point of connection between your brand your people, and your customers.
Online Platform Design, UX & Copy
Create rules, instructions and messaging that deploy your products towards the outcomes you want. We compose in any language for any country of service.
Decoration Excellence
Our in-house decoration quality is so meticulous, that our facility is one of a select few certified by Nike to reproduce its iconic “swoosh” trademark.
Transform branded merchandise into an integrated enterprise asset.
Project strategy and control across brands, geographies, and business units
Engage Securely
Nike rates our licensing and decoration 3 million swooshes!
We decorate over 3 million pieces of Nike collegiate apparel each year in full compliance with all labeling, legal and fiscal licensing requirements.
Our decoration operations and compliance to licensing specifications are so meticulous, that we’re one of a select few certified by Nike to reproduce its iconic “swoosh” trademark domestically, along with licensed collegiate, professional and event logos.
Fanatics trusts our decoration precision to fuel fan passion!
When millions of fans pull on team gear, it’s more than apparel—it’s passion, loyalty, and pride. Fanatics counts on Staples for world-class decoration that meets the highest standards for quality, compliance, and team-specific licensing.
