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From sponsorship announcement to Merch activation

Maximize your Olympic sponsorship at every stage of the journey. Staples Promo delivers connected merchandise strategies, curated gifting, and custom hospitality programs designed to engage employees, customers, and key stakeholders before, during, and beyond the Games.

See How You'll Win Your Road to Activation

Official Premium Licensee of Team USA and LA28

Staples Promo brings the spirit of the Olympic and Paralympic Games to life through officially licensed merchandise, custom product solutions, and memorable brand experiences.

Make Licensing Activation Easy

A New Era for the Olympic Movement

The Games now extend far beyond two weeks of competition. It’s a year-round cultural moment defined by global fandom, digital storytelling, and sponsor-led brand experiences. Merchandise plays a central role in shaping how fans, partners, and athletes engage with the Games before, during, and long after the flame goes out.

A New Era for the Olympic Movement

The Games now extend far beyond two weeks of competition. It’s a year-round cultural moment defined by global fandom, digital storytelling, and sponsor-led brand experiences. Merchandise plays a central role in shaping how fans, partners, and athletes engage with the Games before, during, and long after the flame goes out.

Modern Olympic Merch Must Do More

Express a unified global identity with local relevance in every market

Move at the speed of culture and event timelines

Deliver premium experiences for athletes, VIPs, and partners

Support sustainability commitments aligned with IOC and LA28 standards

Scale across regions with flawless logistics

Modern Olympic Merch Must Do More

Express a unified global identity with local relevance in every market

Move at the speed of culture and event timelines

Deliver premium experiences for athletes, VIPs, and partners

Support sustainability commitments aligned with IOC and LA28 standards

Scale across regions with flawless logistics

Modern Olympic Merch Must Do More

Express a unified global identity with local relevance in every market

Move at the speed of culture and event timelines

Deliver premium experiences for athletes, VIPs, and partners

Support sustainability commitments aligned with IOC and LA28 standards

Scale across regions with flawless logistics

Modern Olympic Merch Must Do More

Express a unified global identity with local relevance in every market

Move at the speed of culture and event timelines

Deliver premium experiences for athletes, VIPs, and partners

Support sustainability commitments aligned with IOC and LA28 standards

Scale across regions with flawless logistics

Modern Olympic Merch Must Do More

Express a unified global identity with local relevance in every market

Move at the speed of culture and event timelines

Deliver premium experiences for athletes, VIPs, and partners

Support sustainability commitments aligned with IOC and LA28 standards

Scale across regions with flawless logistics

Modern Olympic Merch Must Do More

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The Staples Promo Advantage
What Makes us Olympic Ready?

Pre-Games Preparation

Pre-Games Preparation

  • Creative + Merch Strategy
  • Prototyping & Sampling
  • Regionalized Sourcing
  • Kitting & Packaging Development
  • Compliance, Licensing & Approvals

In-Games Support

In-Games Support

  • Real-Time Replenishment
  • Event-Ready Drop-Ship
  • Sponsor Activation Kits
  • Athlete & VIP Touchpoints
  • On-the-Ground Response Coordination

Post-Games Continuity

Post-Games Continuity

  • Legacy Merchandise Programs
  • Sustainability & Impact Reporting
  • Archive & Collectible Fulfillment
  • Partner Debriefs & Future Planning

Have questions? Good.

Let the Games strategy begin.

Ask Amy


Amy Knop
Business Development Director

Believe in the team trusted by the most recognized brands.

Staples Promo™ has contracts with Worldwide Partners, Founding Partners, Official Partners, and Official Supporters. We understand the unique needs for each partnership.

  • alibaba.com
  • omega
  • Proctor & Gamble
  • Samsung
  • TCL
  • Michelob Ultra
  • airbnb
  • Allianz
  • coca-cola
  • Deloitte
  • visa
  • AECOM
  • Intuit
  • Comcast
  • Delta Airlines
  • Honda
  • JPMorganChase
  • KornFerry
  • Cisco
  • Lilly
  • Starbucks
  • Uber
  • Sunbelt Rentals
  • Archer
  • CDW
  • Cedars Sinai
  • Dick's Sporting Goods
  • Highland
  • T-Mobile
  • Pennymac
  • Saatva
  • Snowflake
  • Hershey
  • Oura
  • Guild

What's Next?

Identify Brand Priorities for Games

Select Merch and Review Activation Moments

Align on Budget Tiers