Phase 1

Partnership Launch (2026)

Sponsors are introducing the partnership internally and externally while establishing a foundation for long-term activation. Employee engagement is often the largest immediate opportunity at this stage, creating momentum that can extend to customers, partners, and other key audiences.

Phase 1

Partnership Launch (2026)

Sponsors are introducing the partnership internally and externally while establishing a foundation for long-term activation. Employee engagement is often the largest immediate opportunity at this stage, creating momentum that can extend to customers, partners, and other key audiences.

Phase 1

Key Activation Priorities

• Employee Engagement Campaigns
• Customer & Partner Outreach
• Partnership Storytelling
• Sponsorship Awareness Building

Supporting Merchandise Programs

• Employee Welcome Kits
• Internal Merchandise Stores
• "Road to LA28" Employee Engagement Campaigns

Phase 2

Momentum Building (2026-2027)

Expand Participation and Keep the Story Moving.
As sponsors move beyond launch, the focus shifts to sustaining engagement, broadening participation, and preparing for larger activation moments. Programs during this phase help deepen connections with employees, partners, customers, and other key audiences while building excitement on the road to LA28.

Phase 2

Momentum Building (2026-2027)

Expand Participation and Keep the Story Moving.
As sponsors move beyond launch, the focus shifts to sustaining engagement, broadening participation, and preparing for larger activation moments. Programs during this phase help deepen connections with employees, partners, customers, and other key audiences while building excitement on the road to LA28.

Phase 2

Sponsors Focus On

• Olympic Milestone Campaigns
• Athlete and Ambassador Programs
• Partner and Distributor Engagement
• Hospitality and Event Planning

Supporting Merchandise Programs

• Milestone Merchandise Drops
• Athlete and Ambassador Kits
• Distributor and Partner Gifts
• Event and Hospitality Gifting

Phase 3

Customer and Consumer Engagement (2027-Early 2028)

Prepare for Hospitality and Customer Experiences. As the Games approach, sponsors begin executing customer, consumer, and hospitality programs designed to maximize the value of their Olympic partnership. This phase focuses on creating memorable brand experiences, deepening customer relationships, and building excitement.

Phase 3

Customer and Consumer Engagement (2027-Early 2028)

Prepare for Hospitality and Customer Experiences. As the Games approach, sponsors begin executing customer, consumer, and hospitality programs designed to maximize the value of their Olympic partnership. This phase focuses on creating memorable brand experiences, deepening customer relationships, and building excitement.

Phase 3

Sponsors Focus On

• Customer Gifting
• Consumer Promotions
• Experiential & Brand Activations
• VIP Hospitality Programs
• Customer Events & Engagement Campaigns
• Olympic-Themed Marketing Campaigns

Supporting Merchandise Programs

• VIP Hospitality Gift Kits
• Curated Client Gifts
• Limited-Edition Sponsor Merchandise Collections
• Promotional Giveaway Items
• Event and Experience Merchandise

Phase 4

Games-Time Activation (Summer 2028)

Deliver Unforgettable Experiences. The Games have arrived, and sponsors bring their partnership to life through hospitality, events, employee engagement, customer experiences, and brand activations. This is the moment to maximize visibility, strengthen relationships, and create memorable experiences for key audiences.

Phase 4

Games-Time Activation (Summer 2028)

Deliver Unforgettable Experiences. The Games have arrived, and sponsors bring their partnership to life through hospitality, events, employee engagement, customer experiences, and brand activations. This is the moment to maximize visibility, strengthen relationships, and create memorable experiences for key audiences.

Phase 4

Sponsors Focus On

• VIP Hospitality & Guest Experiences
• Customer & Partner Events
• Athlete & Ambassador Activation
• Brand Visibility & Meda Amplification
• Games-Time Experiential Marketing

Supporting Merchandise Programs

• Hospitality Welcome Gifts
• VIP and Guest Experience Kits
• Athlete & Ambassador Merchandise Kits
• Event Gifting Programs
• Limited-edition Games Merchandise