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The Real Value of Promo

04/30/2020 industry_insights branding_basics

Discover how promotional products go above and beyond the competition to help your brand stand out! 

When deciding how to promote a brand, there are countless forms of advertising to choose from. When the Advertising Specialty Institute asked people what types of advertising they liked best, consumers under 55 prefer promotional products over all other forms of advertising. Get the most out of any marketing budget and learn the real value of promo. 


Selecting the perfect promo is a great way to connect with an audience on a personal level. Unlike television, radio, newspaper and social media advertisements, using promotional products reflect a brand's deep understanding of who their audience is, and what their wants, needs and values are. According to ASI, consumers are 2.5x more likely to have a positive opinion of promotional products than internet advertising.  



Recipients always appreciate the gesture of promo products and associate those positive feelings with the brand they receive it from. According to ASI, 85% of those who receive apparel items, like shirts or hats, can recall the brand they received it from.  



 Discover Staples Promotional Products countless options of apparel, office supplies, tech, and health and wellness products to make your brand stand out!


Ready to explore the world of promo? Contact your Staples Representative for ideas, inspiration and more! Don’t have a Staples Rep? Call 1.800.369.4669 or email to get started!