SPP Trends: Agriculture Appreciation
Grow relationships and show your brand’s appreciation for those continuing America's agriculture legacy.
The Future
As we look at the future state of agriculture in 2021, there are a lot of exciting trends. From soil health to farm health, many of the trends are creating a buzz in agricultural areas throughout America. Themes of improving farm profitability and environmental sustainability also touch on each trend.
The History
In 1937, U.S. President Franklin Roosevelt stated that “the nation that destroys its soil destroys itself.” At the time, soil health was an important weapon against soil erosion caused by the “dust bowl days” of the 1930s. Today, soil health is trending for equally important reasons - the preservation of our soils is directly linked to America’s food security and could prove to be a helpful agent in the improvement of climate change.
Agriculture Today
Today, the agriculture industry is filled with both family farms and larger specialized farms that both have a large impact on our economy. According to the United States Department of Agriculture, in 2018 agriculture, food and other related industries contributed 22 million jobs and 11% of U.S. employment. The USDA also found that these industries were responsible for 5.2% of the 2018 U.S. GDP.
Learn more about how your brand can show support for the American agriculture legacy with tools, apparel and more.
Want more ideas and inspiration? Check out SPP Trends: Let’s Get Gardening for more gifts perfect for anyone in the ag industry. Make sure to check back with our get ideas page weekly to stay up-to-date with the latest and greatest trends in promo from your favorite experts in the industry.
